If you ask many real estate professionals what their main asset is you will get different answers. Some answers can involve their listings, their office, their marketing materials, their agents or sub-agents etc. Of course, all of them are good answers, but when we ask the opinion of the real estate businessmen, all they would be wrong. To my mind an active buyers list is by the most beneficial asset to have for your real estate business. Compounding the buyers list is very significant for making money in real estate.
Let us look at some examples demonstrating my point of view. Lately I had a customer call who told me that he had a property to sell. Actually, I had sol a few of his properties fro him in the past and I was the first person he called. We negotiated terms and conditions and before getting the property on the MLS I sent it to my own in house buyers list. So I was amazed by the results. 9 people answered my email in less than 12 hours. And three of them visited the house the very next day, one visited the house the day after that and the rest came to see the property on weekend.
Here is the next example of how beneficial this asset can be to your business. Do you consider that if you have a solid and active buyers list, it can matter for the listing presentation? Yes, this is true. How many realtors in your market to your mind would be able to make the same offer? I think not many. Lately I had a seller who called me and asked to visit his property. I came took a look and went through the presentation. After that I asked him why he chose me to call. He answered that he is in my buyers list and get my emails and thought that if I had a large buyers list, so it is reasonable to work with me rather than with somebody who does not have any buyers list at all.
So, I think now you realize that a buyers list is a cash machine. However, there are many services and products available that can be attractive to your list. Actually, we this approach you can make profit with your list without selling them a property. Obviously you should take into account any stipulations, rules, disclosures you should make, but this is an excellent way to add additional income streams to your business and make profit from an asset that you have already made. Some examples should be radon, credit repair services, lawn care, pest removal, contractor services.
If you do not build a buyers list, what are you going to do then? Start composing it one day. It is not only important to build the list, but you should also create the relationships with this list as to make some extra income.
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